This book is neither an updated version of Sir Richard Branson’s autobiography, Losing My Virginity, nor an expanded edition of its abridged counterpart, Screw It, Let’s Do It. In essence, it is the author’s first book dedicated entirely to the story behind his business ventures and the way he runs them. "Instead of waxing lyrical about my success on these pages, I have simply written the whole truth about my companies," writes Sir Richard. Beyond candid accounts of the Virgin Group’s triumphs and setbacks, the book offers invaluable advice and insights drawn from the entrepreneur’s own notebooks; by following the set of rules derived from them, one can make virtually any business project a success.

